I really like the Cingular and AT&T marketing campaign design: blue and orange. What a fantastic color match up! Who knew? The advertising board must have been having a field day.
"Yay, we get to mix and match blue and orange! Complementary colors, yippie!"
Err, it might have went on something like that... Anyway, what really is sexy to me is this new Motorola RAZR. It's so sharp it could cut you! I mean, I got all this junk mail at home (my Mom says I don't even know what real junk mail is) and the thing that caught my eye, besides all of the beautiful Cingular models was this razor of a phone. It's so sleek. The advertisement I was looking at measured it in double-digit millimeters. So that took me a while to process, but justly so. That is the psychology in advertising. Hello? Double digit millimeters? That's centimeters, folks, and centimeters are indeed 2.54 portions of an inch. So this phone isn't terribly miraculous, but that definitely make it sound that way. Thin is beautiful, because this is opportunistic, and opportunistic is accessible, and accessible is used, and used is useful, and useful is satisfaction.
All the beautiful people are using the phone. Hence, through some terribly applied form of faux logic, if I use this phone, I too, will be beautiful. Ah, the powers of association.
I'm falling for the ad already. But rightly so, it's a sexy piece of technology. With all the bells and whistles. But I could care less about bells and whistles. My current phone, Nokia, doesn't have any. And I think that's great. Finally, I'm part of the small ass phone club. And it feels good. For the same reasons listed above. Small is satisfaction.
Well, not all things small. Just technology.
Maybe if I technologically augmented my member...
Err, nevermind. Move along. Nothing to see. OR IS THERE?
Posted by Mark Canlas at December 13, 2004 03:54 PM