I'm reading this thread on Slashdot about Apple and Motorola... Some good posts that stick out:
Why Motorola is Complaining (about Apple's behavior)
The Marketing Genius of Motorola
And that second post... About Apple's fashionable approach to tech... It made me think of drug dealers. How to hook your customers into buying more. Immediately, I thought a base principle of dealing drugs (or products, whatever, work with me) is accessibility. Pushing the product to your customer (or minimzing pull actually... I hate push!) let's the customer feel in control. Let's him decide when and how often to be hooked. Because you should have already done a good job explaining what's what... Why get hooked.
Mmm, drugs and Apple products... Oh and by the way, I'm the proud owner of an iPod shuffle. After my four hour double door-to-door commute tomorrow, I'll try to write up an extensive (not really) outlook on why it did (because it will, it has too!!!) a good job for me.
Posted by Mark Canlas at March 20, 2005 09:03 PM